What is Generative Engine Optimisation (GEO) and Why It Matters in 2025

What is Generative Engine Optimisation (GEO) and Why It Matters in 2025 As search technology evolves, Generative Engine Optimisation (GEO) is becoming a game-changer for digital marketing. While traditional SEO focuses on optimizing for search engines like Google, GEO focuses on optimizing content for AI-powered answer engines such as ChatGPT, Google Gemini, Perplexity, and others. […]